Privacy Policy
Last Updated: August 1, 2026
Second First Life (“Second First Life,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit our website, join our email list, submit a form, communicate with us, purchase a product or service, or otherwise interact with Second First Life.
By using this website, you acknowledge the practices described in this Privacy Policy.
Information We Collect
We may collect information that you voluntarily provide to us, including:
Your name
Email address
Contact information
Information you provide when joining the Bestie List
Information submitted through contact forms, questionnaires, applications, surveys, or other forms
Information you provide when communicating directly with us
Information related to purchases, memberships, subscriptions, or services, if offered
Please do not submit highly sensitive personal information through a general website form unless specifically requested and appropriate.
We may also automatically receive certain technical information when you visit the website, such as your IP address, browser type, device information, referring website, pages visited, and information about how visitors interact with the site.
How We Use Your Information
We may use information we collect to:
Operate and improve the website
Respond to questions and inquiries
Review applications or questionnaires submitted for services
Provide products, services, memberships, or other requested content
Send newsletters, Coffee Conversations, podcast updates, announcements, recommendations, and other communications you have requested or agreed to receive
Understand how visitors use the website
Improve our content, services, and user experience
Process transactions
Maintain the security and integrity of our website
Comply with applicable laws and legal obligations
Email Communications and the Bestie List
If you join the Bestie List or otherwise consent to receive marketing emails, we may send you emails about new content, podcast episodes, Second First Life updates, products, services, events, and occasional recommendations.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in those emails.
Submitting a contact form, questionnaire, or application does not necessarily enroll you in marketing communications unless you separately consent to receive them.
Cookies and Analytics
Our website may use cookies and similar technologies to operate the website, remember preferences, understand website traffic, measure engagement, and improve the visitor experience.
We may use analytics and other services provided by Squarespace or third parties. These providers may collect information about your device and your use of the website in accordance with their own privacy practices.
Depending on your location, you may have options to accept, reject, or manage certain cookies through the website's cookie settings.
Third-Party Service Providers
We may use third-party companies to help operate Second First Life, including website hosting, email marketing, analytics, payment processing, scheduling, forms, and other business services.
These providers may process information as necessary to perform services on our behalf and are subject to their own privacy policies and terms.
Our website is hosted through Squarespace. Information submitted through the website may therefore be processed or stored using Squarespace's systems and services.
Payments
If we offer paid products, memberships, subscriptions, or services, payments may be processed by a third-party payment provider. We generally do not directly receive or store your complete payment-card information.
Payment providers process payment information according to their own privacy policies and security practices.
Affiliate Links and Third-Party Websites
Second First Life may contain links to third-party websites, products, or services, including affiliate links.
If you follow a link to another website, that company's privacy practices apply to your activity there. We are not responsible for the privacy practices or content of third-party websites.
How We Share Information
We do not sell your personal information to advertisers.
We may share information with service providers that help us operate the website and our business, when necessary to provide a product or service you request, when required by law, or when reasonably necessary to protect our rights, safety, users, or property.
Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide requested services, maintain appropriate business records, resolve disputes, and comply with legal obligations.
Data Security
We use reasonable administrative and technical measures intended to protect personal information. However, no website, electronic communication, or storage system can be guaranteed to be completely secure.
Your Privacy Choices
Depending on where you live, applicable law may provide certain rights regarding your personal information.
You may contact us to request information about the personal information we maintain about you or to request correction or deletion where applicable.
You may unsubscribe from marketing emails at any time using the unsubscribe link provided in the email.
Children's Privacy
Second First Life is intended for adults and is not directed toward children under 13. We do not knowingly collect personal information from children under 13.
Changes to This Privacy Policy
We may update this Privacy Policy as Second First Life grows, our services change, or legal requirements evolve. When we make changes, we will update the “Last Updated” date at the top of this page.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact:
Second First Life
Email: privacy@secondfirstlife.com